Marketing that ships, explained
Practical guides on marketing analytics, AI content, ad budgets and running clients — from the team building MarkFlow.
Why one marketing analytics dashboard beats ten browser tabs
Most marketing teams don't have a data problem. They have a tab problem. Here is how one dashboard fixes it.
Read article → AI ContentHow to write on-brand social media captions with AI
AI can write a caption in two seconds. Writing one that sounds like *you* is the part most tools get wrong.
Read article → SchedulingSocial media scheduling: plan a month of posts in one afternoon
Posting whenever you remember to is not a strategy. Batching is.
Read article → Ad SpendAd budget tracking: stop guessing where your money goes
Every marketing budget has a leak. The problem is you usually find it after the money's gone.
Read article → Ad SpendAd spend tracker: see every platform's spend in one place
Ad spend hides in three dashboards that never quite agree. A tracker puts it on one screen and keeps it there.
Read article → AdvertisingHow to launch Meta ads without leaving your dashboard
Meta Ads Manager has 200 settings. Most campaigns need about eight of them right.
Read article → AgenciesWhite-label marketing reports: your logo on every export
Clients don't pay you to send them a Meta screenshot. They pay you for the story around it — branded like it came from you.
Read article → ConversionsConversion tracking from click to purchase
If you only measure the top of the funnel, you're optimising for applause instead of revenue.
Read article → AgenciesThe marketing stack for agencies managing multiple clients
The hardest part of running an agency isn't the marketing. It's keeping ten clients from bleeding into each other.
Read article → AdvertisingMeta Ads vs Google Ads: where should a small budget go?
It's not which platform is better. It's which one matches what you're trying to do right now.
Read article → MetricsHow to read your ROAS (and when it's lying to you)
A 5x ROAS can be a triumph or a disaster. The number alone won't tell you which.
Read article → AnalyticsGA4 is overwhelming: the 5 reports that actually matter
GA4 can tell you a thousand things. You need about five of them.
Read article → AgenciesHow to build a monthly marketing report clients actually read
A report the client doesn't read is worse than no report — it looks like effort while communicating nothing.
Read article → Ad SpendHow much should a small business spend on ads?
The honest answer is "it depends" — but there's a method that beats guessing.
Read article → AnalītikaKāpēc viens mārketinga analītikas panelis ir labāks par desmit cilnēm
Lielākajai daļai komandu nav datu problēmas. Ir cilņu problēma. Lūk, kā viens panelis to atrisina.
Lasīt rakstu → Reklāmas budžetsReklāmas budžeta uzskaite: kur aizplūst tava nauda
Katram mārketinga budžetam ir noplūde. Problēma ir tā, ka to parasti pamana, kad nauda jau iztērēta.
Lasīt rakstu → Reklāmas budžetsCik maksā reklāma Google 2026. gadā?
Īsā atbilde: tik, cik tu nolem. Garā atbilde ir interesantāka un palīdz nesašķērdēt naudu.
Lasīt rakstu → Sociālie tīkliSociālo tīklu analītika mazam uzņēmumam
Patīk un sekotāji ir viegli saskaitāmi. Diemžēl tie reti kad ko nozīmē.
Lasīt rakstu → MI satursKā rakstīt soctīklu ierakstus ar mākslīgo intelektu
Mākslīgais intelekts uzraksta ierakstu divās sekundēs. Uzrakstīt tādu, kas skan kā tu, ir tā daļa, ko lielākā daļa rīku izdara slikti.
Lasīt rakstu → AģentūrāmMārketinga atskaites klientiem, ko tiešām izlasa
Atskaite, ko klients neizlasa, ir sliktāka par nekādu atskaiti. Tā izskatās pēc darba, bet nepasaka neko.
Lasīt rakstu → ReklāmaMeta reklāmas vai Google reklāmas: kur likt mazu budžetu
Jautājums nav, kura platforma ir labāka. Jautājums ir, kura atbilst tam, ko tu tieši tagad centies panākt.
Lasīt rakstu →