Terms of Service

• Connection to third-party advertising and analytics platforms via OAuth
• Dashboard visualization of campaign performance metrics
• Comparative reporting and trend analysis
• AI-assisted insights and recommendations (where available)
• Content planning and campaign management tools
• Export of reports in standard formats

We continuously improve MarkFlow. We reserve the right to modify, add, remove, or discontinue features at any time. Material changes affecting paid subscribers will be communicated in advance by email.

We strive to maintain high availability but do not guarantee uninterrupted access. The service is provided on an “as available” basis. Scheduled maintenance will be announced in advance when reasonably possible.

You must be at least 18 years old and legally capable of entering into binding contracts to use MarkFlow. The service is not intended for use by individuals under the age of 16.

You agree to:

• Provide accurate, current, and complete information during registration
• Maintain and promptly update your account information
• Keep your login credentials confidential
• Notify us immediately of any unauthorized access or security breach

You are responsible for all activities that occur under your account. MarkFlow is not liable for any loss or damage arising from your failure to protect your credentials.

Each account is for individual or single-organization use. Sharing accounts across multiple organizations is prohibited unless explicitly authorized in writing.

MarkFlow offers a 14-day money-back guarantee on paid subscription tiers. A valid credit card is required at signup and charged in full at the start of your subscription. If MarkFlow does not meet your needs, you may request a full refund within 14 days of your initial purchase by contacting support@markflow.eu.

Paid subscriptions are billed in advance on a recurring basis (monthly or annually) through our payment processor. Current pricing is displayed at markflow.eu/pricing.

Payments are processed securely by Stripe or another PCI-DSS compliant processor. MarkFlow does not store or process your full payment card details.

Subscriptions automatically renew at the end of each billing period unless canceled. You may cancel at any time through your account settings. Cancellation takes effect at the end of the current billing period.

Except where required by applicable consumer law (including the EU right to withdraw within 14 days for consumers), payments are non-refundable. Pro-rated refunds for annual plans may be granted at our discretion.

We may change subscription prices with at least 30 days’ notice by email. Price changes take effect at the start of the next billing period.

Prices exclude applicable taxes (VAT, GST, etc.), which will be added at checkout where required by law.

If payment fails, we will attempt to collect and notify you. Continued failure to pay may result in suspension or termination of your account.

You may use MarkFlow solely for legitimate marketing analytics purposes relating to accounts and data you own or are authorized to access.

You agree not to:

• Use MarkFlow for any unlawful purpose or in violation of applicable laws
• Access accounts, data, or systems you are not authorized to access
• Attempt to reverse-engineer, decompile, or disassemble MarkFlow
• Bypass or interfere with security features or access controls
• Upload or transmit malicious code, viruses, or harmful content
• Scrape, harvest, or extract data from MarkFlow using automated tools (except through authorized APIs)
• Resell, sublicense, or white-label MarkFlow without a separate written agreement
• Use MarkFlow to send spam, unsolicited communications, or misleading content
• Infringe on intellectual property rights of MarkFlow or third parties
• Violate the terms of any connected third-party platform (Google, Meta, etc.)
• Use MarkFlow in connection with any activity that violates Google API Services User Data Policy or Meta Platform Terms

API rate limits, storage quotas, and fair use policies apply. Excessive or abusive usage may result in throttling or suspension.

MarkFlow integrates with third-party platforms via OAuth authorization. When you connect a platform, you grant MarkFlow permission to access the data associated with that platform as described in our Privacy Policy.

You must comply with the terms of service of any third-party platform you connect (including Google API Services User Data Policy and Meta Platform Terms). Violation of third-party terms may result in suspension of MarkFlow access.

MarkFlow’s functionality depends on third-party APIs. We are not responsible for:

• Changes, deprecations, or outages of third-party APIs
• Data accuracy from third-party sources
• Account restrictions or policy changes imposed by third parties

You may disconnect any third-party integration at any time through Settings → Integrations in your MarkFlow dashboard.

You retain ownership of all data and content you provide to MarkFlow or access through connected platforms (“Your Data”).

You grant MarkFlow a limited, non-exclusive, worldwide, royalty-free license to access, use, process, store, and display Your Data solely to:

• Provide and operate the MarkFlow service for you
• Create aggregated, anonymized analytics and insights
• Comply with legal obligations

Our processing of personal data is governed by our Privacy Policy at markflow.eu/privacy-policy. Data is primarily processed within the European Union, specifically at our hosting datacenter located in Frankfurt, Germany.

You can export or delete Your Data at any time through your account settings or by contacting privacy@markflow.eu.

MarkFlow, including its software, design, content, trademarks, logos, and documentation, is owned by SIA MarkFlow and protected by copyright, trademark, and other intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use MarkFlow for your internal business purposes.

If you provide feedback, suggestions, or ideas about MarkFlow, you grant us a perpetual, royalty-free license to use them without compensation or attribution.

You may not copy, modify, distribute, sell, or create derivative works from MarkFlow, except as expressly permitted.

MarkFlow will provide the service with reasonable care and skill, consistent with industry standards.

Except as expressly stated, MarkFlow is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that:

• The service will be uninterrupted, secure, or error-free
• Data from connected platforms will be accurate or complete
• Any defects will be corrected
• The service will meet your specific requirements

Nothing in these Terms limits your rights as a consumer under applicable consumer protection law (including EU Directive 2019/770 and Latvian Consumer Rights Protection Law).

To the maximum extent permitted by law, MarkFlow shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including lost profits, lost data, business interruption, or loss of goodwill, even if advised of the possibility of such damages.

MarkFlow’s total liability arising from or related to these Terms or the service shall not exceed the amount you paid us in the 12 months preceding the claim, or €100, whichever is greater.

The limitations above do not apply to:

• Liability for death or personal injury caused by negligence
• Liability for fraud or willful misconduct
• Liability that cannot be excluded under applicable law

You may terminate your account at any time by:

• Using the “Delete Account” option in Settings → Account
• Sending a written request to support@markflow.eu

We may suspend or terminate your access immediately, with or without notice, if:

• You violate these Terms
• You fail to pay fees when due
• Your use creates security, legal, or operational risk to MarkFlow or other users
• We are required to do so by law or court order
• We discontinue the service (with reasonable advance notice)

Upon termination:

• Your access to MarkFlow will cease
• Your Data will be deleted according to our Privacy Policy (within 30 days unless legally required to retain)
• Fees paid are non-refundable except as required by law
• Provisions that by nature survive (e.g., IP, liability, indemnification) remain in effect

These Terms are governed by and construed in accordance with the laws of the Republic of Latvia, without regard to conflict of laws principles. Where applicable, mandatory consumer protection laws of your country of residence also apply.

Any disputes arising from or related to these Terms or MarkFlow shall be subject to the exclusive jurisdiction of the courts of Latvia. Consumers may also bring claims in the courts of their country of residence, as required by EU consumer law.

EU consumers may access the European Commission’s Online Dispute Resolution platform for out-of-court resolution.

These Terms, together with the Privacy Policy and any additional agreements you enter into with MarkFlow, constitute the entire agreement between you and us.

If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.

Our failure to enforce any provision does not waive our right to enforce it later.

You may not transfer or assign your rights under these Terms without our written consent. We may assign our rights and obligations to an affiliate or successor in connection with a merger, acquisition, or sale of assets, with notice to you.

Neither party is liable for delays or failures caused by events beyond reasonable control (e.g., natural disasters, war, internet outages, third-party service failures).

Notices to MarkFlow must be sent to support@markflow.eu. Notices to you will be sent to the email associated with your account.

These Terms are drafted in English. In case of translation, the English version prevails. A Latvian translation is available on request.